(1). the tourism product strategy (enterprises'marketing): it is a product travel marketing strategy in the primary factor, Jeff must marketing consumer markets required of travel products, the enterprise to a deduction for the survival and development.tourism marketing mix in the product is the most important factor.
1cyclophos phamide tourism product concepts.We all know, tourism product is provided by tour operators to meet the tourist consumption required by the tourist facilities, tourism services and attractive tourism project and line, is food, accommodation, sight, purchase, import, entertainment, such as povince and its'immunogenicity combination, and services from concreteobjects, basedservice belonging to the product.on the tourists'motivations is travels or travel experience.tourism products as a combined service products, with evaluatoin intangibility, not causes, non - storage, production and consumption of elileptic, etc, as distinct from physical form of specific labor products.
2. the Constitution of the tourism productin view of the tourist spending, comprehensiveness and diversity, the corresponding requirements of tourism products in the same in a structured polybasic compositionality, the actual content.its formation, including both physical form of tangible products, such as tourism, hotels, tourism automobile purchase products, including service in the form of intangibles, such as guide services, shopping services, food and beverage service, such as reception and service products; according to their function, which may include tourism product, holiday travel products, special tourism products, special tourism products, etc.
3 tourism product marketing.as the further development of tourism, tourists, culture and improve the quality of products for some sightseeing staple has no interest, therefore, should the implementation of the tourism product 《national strategy, brand management.can be foreseen, in the 21st century will be China tourism product 《national century.at the same time, ” “ leisure times with the advent of the Chinese people's lives, by entering the food and clothing ” “ “ ” - well－off - universities'realistic, for the popularization of recreation product development.Therefore, a family leisure vacation holiday, chengjiao, village waterfront vacation, holiday and leisure, recreation and even disinfectization students'weekend Leisure holiday products will have wide market.
(2). tourism enterprises pricing (price): tourism products and purchase process, the consumers (tourists'motivations) implementation of spatial and temporal scope of freedom of movement, a high level of service and enjoy the process of buying, these are the activities of the market economy, you must follow market rules, the implementation of economic principles equivalent exchange.Mastering the tourism product price formation process and product pricing method, diversified pricing strategy is tourism management and organization of a marketing campaign for the primary means.
(3). travel marketing channel strategy (¦a¤è): marketing channels decision is tourism enterprises of one of the important decision.client network is an important external resources, usually for many years, it can be set up and tourism enterprises of important internal resources such as tour guides, marketing team, and so on be lumped together.tourism industry has gradually rendered the scale of ofvocational, as a result of the marketing channel and the establishment of a distribution system is necessary.not be overlooked is that economic development network, enabling consumers and marketers between can be more direct and quickly established marketing channels, and even have been omitted in the past, traditional marketing channels and links, this requires our marketing team, marketing system, complete and efficient system of a unified, Office environment webized intelligentized a high degree.
(4). promotion of tourism enterprises (promotion) portfolio strategy: tourism marketing is not only the development of tourism products, and create market demand price, you must also occupy the market with reality and potential consumers communicate shoulder the responsibilities of the communication and promotion.ensure effective communication of information, the key is to communicate the content, objects, and frequency.Configure a complete marketing communication systems is necessary.tourism enterprises must be the same associated enterprises, consumers and various types of enterprise, government departments, professional associations, and even enterprises'internal employees carry out thorough communication.each group communication are to the enterprise to feedback.tourism enterprises develop sales, marketing personnel training plan, design, excellent variety of advertising, promotional, marketing communication is the combination of the operation of the content promotion mix.promotion mix consists of four tools: advertising, sales promotion, marketing, sales staff composition
1. Tourism Marketing Product Strategy (Product): it is a travel agency marketing strategy of the primary factor in the tourism marketing agency to be required for the consumer market tourism products, enterprises can survive and develop. Tourism market in the product marketing mix is the most important factor.
① The basic concept of tourism products. As we all know, the tourism product is provided by tour operators to meet the needs of tourists by tourism consumption of tourism facilities, tourism services and tourism projects and attractive lines, is food, shelter, transportation, travel, purchase, director, entertainment and other elements of The vector combination of goods and services by the composition of products belonging to the service. Of tourists, it is the travel experience or travel experience. Tourism products services as a combination of products, with comprehensive, invisible, non-mobile, non-storage, and production and consumption characteristics of the synchronization is different from the physical form of the performance of products from concrete labor.
② the composition of tourism products. Comprehensive view of tourism consumption and the diversity of tourism products in the same approach will require the structure of the multi-portfolio, the actual content is so constituted. Constitute its form, both in kind of tangible products, such as automobile travel, tourism, hotels, travel, such as the purchase of goods, but also forms of intangible service products, such as guided tours, shopping services, catering services, reception services and products; according to their functional , which may include tourism products, tourism products, special tourism products, special tourism products.
③ marketing tourism products. With the deepening development of the tourism industry, tourist and cultural enhancement of the quality of some tourist products大路货has no interest should therefore be the implementation of quality tourism products, strategy, brand management. It can be anticipated that the 21st century will be China's product quality Tourism century. At the same time, as the "leisure age" of the season, the Chinese people's living by the "food and clothing" type into the "well-off" type of reality, for the popular leisure product development has created conditions. Thus, family leisure, suburban leisure, holiday villages, seaside holiday, weekend holidays and leisure holiday products as well as exit will have broad market.
2. Tourism Marketing pricing strategy (Price): the process of the sale of travel products, the actual consumers (tourists) to achieve the free movement of spatial and temporal scales, a high level of service and enjoyment of the purchase process, these are the activities of a market economy, must act in accordance with the laws of the market economy principle of equivalent exchange. Tourism master the formation of prices and product pricing methods, flexibility in the use of a variety of pricing strategy is the tourism management and marketing activities of the organizers of the principal means.
3. Travel business strategy marketing channels (Place): decision-making of marketing channels is an important decision-making tourism one of enterprises. Client network is an important external resources, usually for many years to set up, it's important tourism enterprises and internal resources such as guides, and marketing teams, etc. can be mentioned in the same breath. The scale of the emerging tourism industry development, marketing channels and therefore corresponding distribution system is necessary. Can not be ignored is that the network economy
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1 tourist enterprise marketing Product strategy: it is the primary factor in the travel marketing strategy, the travel agent must marketing consumer market needed Product, the enterprise can travel for survival and development. The travel marketing combination of product is one of the most important factors.
(1) the basic concept of tourism products. As is known to all, tourism product is tour operator to meet tourists traveling consumption need tourism facilities, travel service and attractive tourist project and lines, food, housing, transportation, traveling, shopping, entertainment, etc, the carrier by the elements of practicality and services, belongs to the service product. For tourists, traveling experience or travel is experience. Tourism products as a combination of service products, with comprehensive, mobility, and I've not storage, production and consumption characteristics, such as the synchronicity of the different forms of specific physical labor.
2 the tourism products. Given the diversity and comprehensive tourism consumption, the corresponding requirement of tourism products with the same structure, actual constitute diverse portfolio so content. Its forms, including physical form of tangible products, such as travel tourist hotel and tourism car, buy goods such as, also includes the invisible form of service products, such as shopping guide service, service, catering services products; etc. According to their functional division, can include tourism products, tourism products, special tourism products, special tourism products, etc.
3 the tourism product marketing. With the further development of tourism, tourist culture quality improvement, for some sightseeing is not interested in DaLuHuo product already, therefore, should implement tourism product elaboration strategy, brand management. Can be predicted, the 21st century will be a Chinese tourism product of centuries. At the same time, along with "leisure time", and the lives of Chinese people coming from "and" into "well-off" type of reality, for the popularization of leisure vacation product development. Therefore, the family leisure holiday resort, rural outskirts, leisure vacation, seaside resort, holidays and weekends leisure vacation and leisure products exit will have broad market.
2 tourism marketing Price strategy (Price) : tourism product sales process, actual consumers is (tourists) time-space range freedom of movement, the high level of service and enjoy the process of purchase, these are market economy activity, must according to the market rules, economic principles executes equivalent exchange. Grasp the formation process of tourism product prices and product pricing method, flexible use of various pricing strategies of tourism management is the organizer and the main marketing activities.
3 travel enterprise marketing channel strategy (a) : marketing decision is one of the tourist enterprise important decisions. Customer network is an important external resources, usually can build up for years, and tourism resources such as enterprise's important internal guide, marketing team, etc. Tourism industry present situation, development and scale gradually marketing channels so and distribution system is necessary. Cannot oversight, network economy development, make consumers and marketers may directly between more quickly and establish marketing channel, or omitted before traditional marketing channels and link, which require us to have a marketing team, effective marketing system integrity, unified, office environment, system of intelligent network.
4 tourist enterprise marketing mix strategy (exercise) : tourism enterprise marketing is not only the development of tourism products, and formulate fulfills the market demand of market price, also must be the same occupation, the potential consumers communication, communication and Promotion of assume responsibility. Ensure effective communication and information, the key is the contents, objects and frequency. Configuration of marketing communication system integrity is very necessary. Tourism enterprises must with associated enterprises, consumer and all kinds of downstream enterprises, government departments and industry associations, and even thorough internal staff communication. Each group of communication with all enterprises. Tourism enterprises to formulate sales plan, design, marketing personnel training of advertising, sales promotion, carry out various marketing communication is the combination of the promotion mix - operation. The promotion mix by four tools: advertising, sales promotion, marketing, sales personnel.
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