作为亚马逊卖家 “索评”邮件该怎么写

作为亚马逊卖家 “索评”邮件该怎么写
2025-03-16 08:30:08
推荐回答(1个)
回答1:

除了邮件内容和发件数量,发出邮件的时机也同样不能忽视。我们一般都推荐在发货后,到货后两三天来发邮件索评。根据产品特性的不同,也可以在到货后一两周再发邮件,这种情况比如我们的产品是某种面霜或是健身设备时比较常见,人们需要一定的周期来检验产品是否真的起到了他们预期的效果。
为了让大家在写这样的邮件时不在茫然,请看下列7个内容要点:
1、在邮件的内容安排上突出一些个性化的内容;
2、“附加价值”其实很简单,比如产品使用窍门,保养注意事项等等;
3、语言亲切,态度专业;
4、通过开放式的提问来唤起客户的回复;
5、不能在邮件中添加任何“利诱”的内容(从2016年起亚马逊就不允许卖家以任何形式的利益来换取消费者评价了,但是只是发邮件索评是没问题的);
6、直接在邮件中加入产品评价页面的链接,这样可以让消费者更快的找到评价的地方。千万别留错了链接,因为亚马逊禁止卖家将消费者导向亚马逊之外的任何平台。
7、最后别忘了告诉消费者“我们始终愿意为您服务”。这既可以避免卖家直接找上亚马逊申请A-Z,也可以更好的服务客户,提升客户体验,增加留好评的几率。(来源:跨境电商赢商荟)

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