移动医疗有哪些商业模式

2025-03-20 14:10:19
推荐回答(2个)
回答1:

春雨医生-(智能)定位于轻问诊。

自诊、问诊、导诊是春雨完整的服务链条。
中国的医疗资源如此稀缺、需求又如此之大,挣钱几乎是板上钉钉的事儿。
春雨平台上以主治医师为主,选取二级甲等医院主治医生的碎片化时间作为切入点。

好大夫-(人工)定位为专业医疗服务平台。
对于将好大夫定位为医疗服务公司的王航,则更加倚重医生资源,他必须小心翼翼的区分医生在好大夫平台上的咨询和在医院里的执业。
查询医生信息是目前好大夫最大的使用量。好大夫拥有一个囊括近32万医生的庞大数据库。在专业性、信息不对称极为突出的医疗行业,好大夫所积累起来的这一资源极为稀缺和昂贵。在同时拥有医生和患者两个群体巨大访问量的情况下,好大夫却一再拒绝来自药企和民营医院的广告投放。
电话咨询包括几个环节:按照专业的要求把患者的病情资料收集全,好大夫团队给出方案,包括选择合适的医生、协调双方的时间,最后再接通双方的电话。

杏树林-服务的主要群体是医生。
病例收集、医学文献和医学资料。向医生提供行医工具。
目前有"病历夹"、"医口袋"、"医学文献"和"大话医学"4款产品。
"病历夹"——帮助医生在临床工作中,用智能手机记录、管理和查找病历资料。
"医学文献"——机里的医学杂志,汇总国内外医学期刊。
"医口袋"——手机里的医学资料库,包括临床指南、药典、检验手册、医学量表、计算器等临床行医的常用资料。

丁香园-核心商业模式“药品数据 技术服务”

丁香园定位于服务医生群体。在丁香园上,医生可以获得大量医疗数据及技术服务。目前,丁香园正在开发谷歌眼镜的辅助医疗功能,李天天称,这套系统可以帮助医生更加轻松地完成从写病历到做手术的一系列环节。
Epocrates- 为医生提供手机上的临床信息参考,向药企收费

主打药品和临床治疗数据库。Epocrates2012年营收75% 来自于药企,主要是为其提供的精准的广告和问卷调查服务。电子病历管理服务。

回答2:

经济/市场_经管营销_专业资料

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