哪位高手帮我翻译一下下面这段话嘛，谢谢咯

Abstract
facing increasingly competitive consumer market for college students, people who intend to show their own products from all kinds of beautiful commodities which present in their eyes must build a individual brand. This thesis analyses the necessity of building a individual brand on the basis of consuming characteristic of college students, and brings forward some brand-building related strategies in terms of products, product promotion, Product positioning and culture etc.
Keywords: college students; individual consuming; individual building of brands