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旅游市场营销计划的标准是什么

2025-03-16 04:08:40

推荐回答（1个）

回答1：

旅游市场营销计划并没有统一的固定模式标准，各企业营销计划的结构和制定程序各不相同。旅游市场营销计划是指旅游目的地或企业为实现近期目标，根据营销战略的统一部署，对内外部各种营销资源使用状况的具体设计和安排。目前的营销计划主要有当前营销状况、营销目标、营销战略、行动方案、营销预算和控制。

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