推荐回答(1个)
1848年(清道光28年),费汝明于上海老城厢开老凤祥银楼,老凤祥由此而生。“凤祥”既意味着女性的至善至美,也表示它能给佩戴首饰的人带去吉祥。从某个方面来说,坚韧永恒、美丽吉祥及追求卓越的“金凤凰”精神和文化底蕴,才有老凤祥今时今日的“金字招牌”。 1848年,鸦片战争爆发,在那个动乱的年代,东西方文化艺术也由此进行了交融。那时,“凤祥银楼”是卖金簪、镶玉簪、项链、扣花等金质饰品,成色足,款式新,精雕细琢,生意非常好,慢慢的就变成上海的银楼业的大佬。 民国时期西方文化渐入中国,尽管首饰还大都是清末时期的款式,设计和工艺上却开始有了很多的可圈可点之处。在1930年左右,老凤祥的“风采牡丹”、“鸳鸯戏荷”等式样的饰件,在当时的名流圈里风靡一时。单黄金项链、锉平链、铰棒链、竹节链、如意链等10多种款式,表现出出内拔萃的、雍容华贵的“新古典”的风范。 从抗日战争到文化大革命结束这段时间,整个金银制品市场历经风雨,老凤祥也备受考验,还曾经停止过首饰的内销。但是也就是这个时候,老凤祥开始了自己的传奇之路。像1954年接受中苏友好大厦钢塔、五角星、角亭的鎏金这项艰巨的任务。1959年给北京人民大会堂做出直径9.5米的大型鎏金五星葵花顶灯和银餐具等。 到1979年,老凤祥的出口额为419万元,产品卖到港澳、东南亚、东欧及西欧。摆件是以传统的设计题材为主,像“麒麟送子”、“小刀会”、大型孔雀牡丹等等。它“海派”的风骨被充分表现出来——花鸟、人物、山水是基调,结构简洁明了,内涵充实。造型和色彩华美,由于来自西方表现手法的影响,线条流畅、色泽瑰丽,有很强的视觉张力。 事实上,摆件和珠宝并不相互违背,像卡地亚,像施华洛世奇。在四十年的磨砺中,老凤祥在创意设计和加工工艺上都已经无可挑剔。直到1983年又再次内销黄金饰品,老凤祥的首饰,结合了自己对东西方艺术独特的解释,表现出与众不同的独特的现代气质。 华美大气的老凤祥珠宝早已洗掉伪装世俗的外表,是中国首饰潮流的时尚领跑者。为了日益开放的国内珠宝市场和个性十足的年轻人,老凤祥成立以中国高级工艺美术师张心一、张京羊为首的“上海老凤祥名师设计中心”,汇聚集奢华、艺术、浪漫、典雅于一体的婚庆系列、K金系列、黄铂金系列,以及彩色宝石系列,每年要出炉数百件新品,使得产品更新率超过百分之30。 只有不停地从多元文化中感受灵感,才能得到真正的新生。历史如此悠久的老凤祥,现在它的每一件首饰上,我们还是可以感觉的时光的肌理。它的成功之路是无可复制的,它有自身独特的内涵和延展。在时光的荏苒和更迭中,老凤祥独特的的非凡脱俗的品味和智慧才得以成就。
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